"Pack your sunhat and shades, cos life's a beach in sun-soaked Agadir."
Over half a century ago the old town of Agadir was totally flattened by one of the most devastating earthquakes ever to hit the Moroccan coastline. But instead of rebuilding the port in the image of itself, the authorities decided on a different approach. They started from scratch with new plans for a new kind of town. So the Agadir that welcomes you today is a resort with wide, open streets. Avenues which encourage slow walks in the late evening sunshine. There are palm trees, gardens and rows of elegantly simple houses with cool, white-washed walls. And a line of swish hotels stand overlooking one of the country's most favoured beaches. That beach is perhaps the main reason to visit Agadir. It's truly excellent; wide and long with soft sand. Make sure you take a high factor protective lotion; you will change colour quickly here, without realising the true strength of the sun's rays. Agadir is also a great hub. It's easy to fly into and brilliantly placed for excursions to the fabulous old, walled city of Taroudannt, the aptly named Paradise Valley and the unmissable Massa Lagoon. Perfect for when you feel like mixing a little sight-seeing with your sand-time.
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Recommended Agadir hotels and apartments
Agadir hotels and apartments
Our hotels and apartments in Agadir include Clubhotel Riu Tikida Dunas, Hotel Agadir Beach Club, Hotel Al Madina Palace, Hotel Amadil, Hotel Argana, Hotel El Pueblo Tamlelt, Hotel Kenzi Europa, Hotel Le Tivoli, Hotel Ramada Les Almohades Agadir, Hotel Riu Tikida Beach, Hotel Sofitel Agadir, Iberostar Founty Beach, Royal Atlas Hotel and Timoulay Hotel.
More Morocco Agadir holiday destinations
Looking for holidays in Morocco Agadir? Our Morocco Agadir holiday destinations include Agadir.
Beaches
Enjoying almost perpetual sunshine, Agadir is Morocco's premier beach resort. Set in a sheltered bay looking out across the Atlantic, it boasts a stunning arc of fine sand that stretches for a dazzling 9km along Morocco's southern coast. Unlike some other North African beaches, there are no 'hustlers' here thanks to the efforts of a dedicated team of mounted beach police - you can rest assured that your time in the sun will be undisturbed. The beach is also home to a variety of activities including sailboards, motorised watersports and rides on horses and camels, and is lined with tastefully designed cafes, restaurants and low-rise hotels.
Eating out
As a former colony, Morocco has not only retained its linguistic ties with France but the French influence is still reflected in the high cooking standards displayed in most of the hotels and restaurants. Spanish, Oriental, French and Italian eateries stand side by side with more typical Moroccan cafes and restaurants where the locals go to enjoy a glass of strong, black coffee. As Agadir is a working fishing port, fresh fish dishes appear on many menus. Savour the exotic and try grilled sardines stuffed with garlic, coriander, lemon oil, cumin and red peppers for a real taste of this intriguing land. It's all here - so much so that the only thing you might need to be aware of is that some bars and restaurants may close during the month of Ramadan.
Nightlife
Nightlife tends to revolve around the hotel complexes. Many boast their own nightclubs and some also provide evening cabarets for your enjoyment. Most local bars have live music and, now and again, feature visiting folk dancers and singers.
Shopping
From boutiques to bazaars, Agadir offers a wide selection of shops. For a real Moroccan experience, visit the Grand Souk and experience the hurly-burly of a traditional market replete with brightly coloured spice and medicine stalls. You'll find anything and everything here...from precious metals to handwoven rugs. Haggling is considered a matter of course so make sure you barter with the locals to bag yourself a bargain or two.
Local information
Discover authentic Morocco with a trip out to the old Kasbah of Agadir. Dating back to the 16th-century, the Kasbah is set high on a hill and looks out across azure waters. Following an earthquake, much of the original citadel was destroyed but you can still visit the imposing gateway and lofty ramparts of the once great fortress.
Location
26km from Agadir airport
Transfer time
About 45 minutes
Recommended
Luxury
