Thomson Turn of Year campaign emphasises great value holidays

This year Thomson will see its core destinations and holiday packages get a boost from a national press advertising campaign.  This mass media campaign will target both popular and broadsheet titles.

Thomson will continue to feature illustrations by hip New York graphic artist Laurie Rosenwald.  As a result, the campaign will be extremely well branded, even iconic, in its use of the Thomson smile logo as the basis for all the creative.  The Thomson logo 'Don't just travel, travel with a smile' was created to show that Thomson really does go the extra mile to make their leisure travel as enjoyable as possible.

Families are at the forefront of this campaign with tens of thousands of guaranteed free child places including during the school holidays.

Most importantly there will be savings of up to £250 per booking*

Simon Aldridge, Marketing Manager for Thomson, says, 'This year we are going to launch our Turn of Year with an emphasis on great prices.  Families, couples...everyone will benefit from the fantastic savings on our core products."

Also for this January, other products and airports will get significant advertising focus:

• Thomson Cruise and also NCL, Princess, Cunard, P&O, Ocean Village, National press, Regional press & radio.

• Regional Aiports - Regional press and radio for:
  • Manchester
  • Humberside
  • Bournemouth
  • East Midlands
  • Exeter
  • Leeds Bradford
  • Durham Tees Valley
  • Belfast
  • Birmingham
  • Luton
  • Liverpool

 

• Tourist boards
  • Jamaica Tourist Board - Regional press in Birmingham
  • Egypt Tourist Board - National press and magazines
  
  

Prices below for departures between the 1 and 14 May 2008 for seven nights:

• Cyprus from £279 - stay at the 4T Atlantica Hotel in Limassol on a self catering basis
• Majorca from £199 - stay at the 4T Coma Gran in Sa Coma on a self catering basis
• Greece from £179 - stay at the 2T Elvita in Lardos Beach, Rhodes on a self catering basis
• Turkey from £229 - stay at the 3T Babadan in Icmeler on a self catering basis
• Bulgaria from £349 - stay at the 4T RIU Helena Park, Sunny Beach on half board
• Croatia from £365 - stay at the 3+T Fortuna in Porec on a half board basis